Auro Meaalofa · 2026
Bank Julius Baer Galuega Autu: Meaalofa o le Faafiafiaga
- A' Design Award Auro 2026 in Meaalofa
- CLIENT: Count To Ten
- Estimated Number of Design Views: 44,530
- Verification code EEB21C77D9 · Verify this award
Colors
About Bank Julius Baer Galuega Autu: Meaalofa o le Faafiafiaga
Tusitusiga o le Tusi: E faagaeeina e le pikoka ma le manulele ata mumu ua faapaʻia le ulu, o lenei aoina faatapulaʻa o le Tausaga Fou a Saina e faaliliuina ai faailoga faamamaluina e lua i se mamanu autasi. O le seti e aofia ai se ato lelei sili ma se twilly faailoga, se taga, ni afifi mumu ua faatulaga e pei o se faatinoga o se manulele ma se fugalaau, ma se pepa taʻai. O se lanu maelega o le mumu susulu, auro faalilolilo, ma le lanumoana piniki moire e paleni ai le olaola o le faafiafiaga ma le atamai le faaalia, ma siitia ai mea aoga i ni faatufugaga teuteu.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Bank Julius Baer Galuega Autu: Meaalofa o le Faafiafiaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Bank Julius Baer Galuega Autu: Meaalofa o le Faafiafiaga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bank Julius Baer Galuega Autu: Meaalofa o le Faafiafiaga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
- Dimensions & Packaging
- The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
- Tags
- Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
- Production Technology
- The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs - Design Challenge
- Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
- Research
- Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
- Inspiration
- Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
- Project Duration
- January 2026 in Singapore and Hong Kong
- Operation Flow
- The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
- Patents
- Copyrights belong to Count To Ten
- Image Credits
- Count To Ten
