Minimo Pusa Meaalofa by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Meaalofa Competition Category.

ApamemeaMeaalofa· 2026

Minimo Pusa Meaalofa

by Rilind Hoxha

Client: Why Agency

A' Design Award Apamemea Winner in Meaalofa Category

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Verified Award Winner

Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Pusa Meaalofa

O le Minimo o se aoina o teuga maota mo tamaiti na saunia e Smaragd 1969, ma o le pusa meaalofa ma le poto masani atoa o le foaʻiina o meaalofa na fatuina e le Why Agency. O le manatu na fuafuaina e faʻatatau i le uluai meaalofa tāua a se tamaititi, ma suia ai le taimi o le mauaina o teuga maota i se poto masani fiafia ma manatua pea. Faʻatasi ai ma teuga maota, o loo iai i totonu o le pusa se afifi o pine faʻapipiʻi o loo faʻaalia ai mamanu mai le aoina auro, se tusi valivali, penitala felanulanuaʻi, ma le Minimo Baby Passport mo tagata faʻatau fou. O elemene taʻitasi e faʻamalosia ai tamaiti e suʻesuʻe, fatufatu, ma fesoʻotaʻi ma le aoina i tua atu o teuga maota lava ia.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Minimo Pusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Minimo Pusa Meaalofa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Minimo Pusa Meaalofa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili