Interdependence Mamanu Lomiga by Haitao Song

Interdependence Mamanu Lomiga by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Agafesootai Competition Category.

UʻameaAgafesootai· 2020

Interdependence Mamanu Lomiga

by Haitao Song

Client: SongHaitao

A' Design Award Uʻamea Winner in Agafesootai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Mamanu Lomiga

Tusi Malefa: O le Fefaalagolago o se lomiga auaunaga lautele na faia e faasino atu ai le mafaufauga i le puipuiga o meaola vao. O loo faaali mai i le lomiga se ipu taumafataga. I le itu agavale o loo taoto ai manu vao ua oti, o se pea ma se pangolin. I le itu taumatau o loo taoto ai se mama o se tagata ua aafia i le siama, ma o loo iai se foliga o le coronavirus i totonu. O le toto o manu ua salalau atu e fai ai le foliga o le mama, ma o alātoto o le mama ua vaneina e pei o lala o laau. O le ata o loo fesootaʻi ai le aai o manu vao ma le aafia i faamai, ma faailoa mai ai o le puipuia o manu vao e puipuia ai foi tagata. E 70 sitimita le umi ma le 50 sitimita le lautele o le lomiga, ma o loo faaali i fafo o fale ma i luga o le initoneti.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Interdependence Mamanu Lomiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Interdependence Mamanu Lomiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Interdependence Mamanu Lomiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020