Beauty United Space Mamanu o Totonu o le Fale Teuteu e John Sun and Renee Zhu

O le mamanu Beauty United Space Mamanu o Totonu o le Fale Teuteu e John Sun and Renee Zhu o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Totonu.

AuroTotonu· 2020

Beauty United Space Mamanu o Totonu o le Fale Teuteu

na mamanuina e John Sun and Renee Zhu

Tagata Fa'atau: DDDD Creative Company

Manumalo o le A' Design Award Auro i le Vaega Totonu

36,854

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #104564

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Beauty United Space Mamanu o Totonu o le Fale Teuteu

O le Beauty United Space o se fale teuteu lauulu ma le matagofie o loʻo i Wuhan, Saina. E aofia le totonu o le fale i le tusa ma le 220 sikuea mita ma e aumaia faatasi i le nofoaga e tasi auaunaga o le otiina o lauulu, teuteuina o lauulu ma le teuteuina o foliga. O lanu autū o le faailoga o le faalapotopotoga e vaevaeina ai vaega eseese ma faia ai fesuiaiga malolosi o lanu. E faaaogāina elemene faatusa o se pasi e fai ma autū i le avanoa atoa. O mea faitino e aofia ai laupapa terrazzo ua uma ona gaosia, taile sima, uamea sila e pei o faata ma le uamea sila valuina, faapea ma nofoa palasitika ua faia i le ata. O vaega fegalegaleai ma faaaliga o oloa e fesoasoani i tagata asiasi e malamalama ai i le faailoga o le faalapotopotoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Beauty United Space Mamanu o Totonu o le Fale Teuteu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Beauty United Space Mamanu o Totonu o le Fale Teuteu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Beauty United Space Mamanu o Totonu o le Fale Teuteu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Fua & Fa'apipi'i: About 220 square meters.
Fa'ailoga: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Tekonolosi Gaosiga: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Lu'itau o le Mamanu: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Su'esu'ega: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Fa'aosofia: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Umi o le Poloketi: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Fa'agasologa o Galuega: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Sui o le 'Au: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Fa'aaloaloga o Ata: Photographer: Sensor Images