Lavazza Desea Kofe Masini by Florian Seidl is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinamu in Mamanu Masini Fale Competition Category.
PlatinamuMasini Fale· 2020
Lavazza Desea Kofe Masini
Client: Lavazza
A' Design Award Platinamu Winner in Masini Fale Category
- 899,282
- Verified Award Winner
- Verify Award Status for #104729
The Design
About Lavazza Desea Kofe Masini
O se masini faauo mamanuina e ofoina atu le atoatoa afifi o Italia kofe aganuu: mai espresso e moni cappuccino po latte. O le fesoʻotaʻiga fesoʻotaʻi e faʻatulaga filifiliga i vaega eseese e lua - tasi mo le kofe ma tasi mo susu. O mea inu e mafai ona faʻataʻitaʻia ma faʻateleina gaioiga mo le vevela ma le susu susu. Galuega tatau e faʻaalia i le ogatotonu ma faʻailoga malamalama. O le masini e sau ma se ipu vai tioata tuʻu faʻapitoa ma faʻaaoga le laupepa laupepa Lavazza i le faʻatonutonuina luga, faʻamatalaina auiliiliga ma faʻapitoa ile mafaufau i lanu, mea & amp; maeʻa.
The Recognition
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Lavazza Desea Kofe Masini, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza Desea Kofe Masini e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Lavazza Desea Kofe Masini o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4,5 kg - Tags
- Lavazza, Coffee, Espresso, Cappuccino, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
- Project Duration
- Turin, Italy
- Operation Flow
- Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
- Team Members
- Florian Seidl
Angelica Rella
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