Lavazza Elogy Milk Masini Kofe by Florian Seidl

Lavazza Elogy Milk Masini Kofe by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinamu in Mamanu Masini Fale Competition Category.

PlatinamuMasini Fale· 2021

Lavazza Elogy Milk Masini Kofe

by Florian Seidl

Client: Lavazza

A' Design Award Platinamu Winner in Masini Fale Category

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Verified Award Winner
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Colors

The Design

About Lavazza Elogy Milk Masini Kofe

O lenei masini kofe faʻatasi ai ma le susu susu faʻapipiʻi e ofoina atu le afifi atoatoa o le aganuu kofe Italia: mai le espresso i le cappuccino poʻo le latte. O le mamanu e maua ai musumusuga mai fale kofe Italia ma pa ma o se faʻaleleia o le gagana a le Lavazza. O lo'o fa'aalia i se atigi lapo'a e leai se fa'ailoga ma fa'ailoga Lavazza e tolu-dimensional i le itu. O fa'ailoga u'amea o lo'o vase lalo o mea taua e pa'i e pei o le lever, drip grid ma le UI. O le Lavazza i le Black system e ofoina atu fo'i pusa kofe e mafai ona pa'u e mafai ona toe fa'aaogaina faigofie. O le tele o galuega na alu i le faʻaitiitia o le maualuga o le pisa ma le faʻaaogaina o le malosi.

The Recognition

About the A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Lavazza Elogy Milk Masini Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza Elogy Milk Masini Kofe e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Lavazza Elogy Milk Masini Kofe o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Team Members: Florian Seidl
Image Credits: Lavazza