Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima by Gerda Liudvinaviciute

Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Mea Teuteuga Competition Category.

ArioMea Teuteuga· 2021

Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima

by Gerda Liudvinaviciute

Client: Celsius 273

A' Design Award Ario Winner in Mea Teuteuga Category

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Verified Award Winner

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Colors

The Design

About Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima

Book Text: O Eastern Blocks ose aoina o maa fa'ata'ita'i sima na fa'aosofia mai fale poloka fa'apanela a Europa i Sasa'e. O lenei aoina e aofia ai asoa ma tautaliga e mulimuli i foliga o fale nofoia na saunia muamua. E fa'aaogaina le sima ona o le mama o le mea faitino, e le fa'atupu ma'i o le fa'ama'i, ma e le faigofie ona gau. E amata mai vaega ta'itasi ma se ata e tolu-itu, sosoo ai ma fa'ata'ita'iga ma fa'aputu silika mo le sasaa. O vaega sima ua mae'a ona so'o lea ma ario ma pa'u. O lenei aoina e valaaulia ai se va'aiga fou i le measina o le fausaga a Europa i Sasa'e.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Eastern Blocks Primary Function: Maa Fa'ata'ita'i Sima o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging: Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags: concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology: I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge: To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research: I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration: The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration: This project started as an idea 2018 but I finished this collection 2020.
Operation Flow: Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members: Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits: Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte