Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata by Maurice Kwok and Steve Yeung

Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Mea Fa'aopoopo Competition Category.

UʻameaMea Fa'aopoopo· 2021

Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award Uʻamea Winner in Mea Fa'aopoopo Category

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Verified Award Winner

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The Design

About Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata

Tusitusiga o le Tusi: O le Maskeeper o se atigipusa teu le taimi mo ufimata, e gaugau i totonu o se afifiga e pei ona lapo'a o se pepa igoa pisinisi. E faia le Maskeeper mai se laulau polypropylene e tusa ma le maualuga o le fa'ainumera meaʻai, ua tipi ma gaugau mo se gaosiga vave ma taugofie. E tuu le ufimata i luga o le laulau tatala ma gaugau i totonu, ina ia mafai ai ona tumau le ufiufi o luga o le ufimata ma fa'aitiitia ai le fa'afeagai o meaninamea leaga. O le tele o le Maskeeper e 91 le umi, 61 le lautele, ma le 8 mile mita le mafiafia, ma le mamafa e 10 kalama, e faigofie ona ofi i totonu o se taga. O lenei mamanu e ofoina mai ai se filifiliga mama ma le mama'i mo le afifiina o ufimata ua aveesea i pepa tisu po'o teutusi i taimi o taumafataga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Maskeeper Fa'aoga Autu: Atigipusa Teu Ufimata ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung