Beltur Go Galuega Autu: Afifiga Meaʻai by Musa Celik

Beltur Go Galuega Autu: Afifiga Meaʻai by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Beltur Go Galuega Autu: Afifiga Meaʻai

by Musa Celik

Client: Beltur

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Galuega Autu: Afifiga Meaʻai

Tusitusiga o le Tusi: O le Beltur Go o se atigipusa mo meaʻai ma meainu na mamanuina mo le faaaogaina i totonu o paka lautele o le taulaga. E mafai ona tuu le pusa meaʻai i luga o le ipu meainu, ma o le sipau e ui atu i totonu o le pusa, ma ia mafai ai ona uu faatasi le meaʻai ma le meainu i le lima e tasi. O vaega laiti ua gaugau i luga o le pusa e mafai ona tatalaina e uu ai sosi. E mafai foi ona faaaogaina na o le pusa meaʻai, ma se fōku e tuu i luga. O vaega uma ua faia i pepa Bristol e 350 kalama le mamafa faatasi ma le lomiga offset, ma ua suitulaga le pepa i le palasitika ina ia faaitiitia ai otaota palasitika. E oo mai afifiga taitasi ua mafolafola mo le faafaigofie o le teuina ma le felauaiga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Beltur Go Galuega Autu: Afifiga Meaʻai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Beltur Go Galuega Autu: Afifiga Meaʻai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Beltur Go Galuega Autu: Afifiga Meaʻai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.