Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa by PepsiCo Design and Innovation

Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Fa'alauiloa Competition Category.

ArioFa'alauiloa· 2021

Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ario Winner in Fa'alauiloa Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa

O le Lays Heartwork ose ta'aloga fa'alauiloa na faia mo le fa'ailoga Lays a'o fa'agasolo le fa'ama'i o le Covid-19. O le ta'aloga fa'afetai atu i tagata e galulue i tua o le vaaiga i totonu o le filifili aoga a le Lays, e aofia ai le au faifa'ato'aga, tagata faigaluega i fale gaosi oloa, avetaavale loli, tagata fa'atau oloa ma le au fa'aoso oloa. O lanu susulu ma le fa'atalitali lelei ua tu'ufa'atasia ma fe'au tuusa'o o le fa'afetai i luga o le mamanu o le afifi. O afifi ta'itasi ua avea ma fa'ailoga o le fa'aaloalo i tagata faigaluega i totonu o le nu'u e seasea fa'afetai atu i ai i le tagata. O le fa'amoemoe ia fa'aali atu o ia galuega faaleaso e le na'o se galuega faigata, ae ose galuega mai le loto.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release