Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.
ArioAfifi· 2021
Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Ario Winner in Afifi Category
Verified Award Winner
Verify Award Status for #118783The Design
About Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi
Book Text: O le Adrenaline Space o se mamanu afifiga faatapulaaina lona aofai mo se vaiinu malosi e faatau atu i Rusia. O le mamanu e faamanatuina ai le suesueina o le vanimonimo ma lagolagoina ai le tulaga o le ituaiga oloa i le faamalosia o tagata faatau e agai i tua atu o o latou lava tapulaa. O se aniva o fetu auro susulu ua tuu faasaga i se talaaga lanumoana loloto, ma faatupuina ai se valaaulia vaaia e ausia ai maualuga fou. E faailoa mai foi e le afifiga le faaopoopoina o le sua ma faamatilatila ai mea faaaogaina ma aoga o le kefeini, vaitamini ma le taurine. O le manatu na atiae e tali atu ai i se fesili a se tagata faatau mai fale faatau.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Adrenaline Space Primary Function: Afifiga o Vaiinu Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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