O le mamanu Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Fa'alavelave.
AuroFa'alavelave· 2021
Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Auro i le Vaega Fa'alavelave
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #118889Le Mamanu
E Uiga ia Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga
O le Lays Signature o se poloketi fa'aali fa'afuase'i o le fa'ailoga na fa'atūina e fa'atatau i sipi pateta. E fa'atinoina lenei fa'aaliga i nofoaga lē tumau i totonu o faleoloa fa'apitoa, lea e avea ai se pā sipi fa'afefiloi ma se tulaga fa'aali la'ititi. E matamata tagata asiasi i se fa'afiafiaga ola lea e gaosia ai ma lima ni tofo tulaga ese i o latou luma. O le faiga fa'atino ma le fa'aaogāina o lagona eseese ua toe fa'afouina ai le auala e tu'uina atu ai, tofo ai ma fa'asoa ai sipi. O le fa'amoemoe ia o'o atu i tagata fa'atau talavou e fa'atāuaina a'afiaga moni ma le fa'asoaina fa'aagafesootai. O le fa'aaliga muamua na fa'aalia i le faleoloa tele o Lane Crawford.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lays Signature Poloketi Fa'aali Fa'afuase'i o le Fa'ailoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Fa'aosofia
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Sui o le 'Au
- PepsiCo Design & Innovation
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
