Game Fuel Afifiga o Meainu by PepsiCo Design and Innovation

Game Fuel Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2021

Game Fuel Afifiga o Meainu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Afifiga o Meainu

O le Game Fuel o se afifiga o meainu faamalosi tino i se lomiga faapitoa na faia mo le faailoga o le Adrenaline Rush i Rusia. O le mamanu e faamamaluina ai le aganuu o taaloga vitiō ma taaloga faaeletoroni (e-sports). O le logo A e iloagofie i luga o le apa na suia e avea ma faitotoa felanulanuai e valaaulia ai le tagata faaaogā i totonu o se siosiomaga fou o taaloga ma faatupuina ai se lagona o le faasolosolo malie i totonu. O le mamanu e faalautele atu mai le afifiga i faafiafiaga lautele o le faailoga. O le faamoemoe na faailoa mai o le aveesea lea o le nuu o taaloga mai manatu masani sese ma tuuina atu i tagata taaalo le malosi ma le mautinoa mo se faatinoga malosi.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Game Fuel Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Game Fuel Afifiga o Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Game Fuel Afifiga o Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release