Aurum Afifiga o Laupepa Auro by LLAB Design Ltd

Aurum Afifiga o Laupepa Auro by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Matagofie Taugata Competition Category.

AuroMatagofie Taugata· 2021

Aurum Afifiga o Laupepa Auro

by LLAB Design Ltd

Client: Aurum

A' Design Award Auro Winner in Matagofie Taugata Category

102,001
Verified Award Winner
Verify Award Status for #120435

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum Afifiga o Laupepa Auro

O Aurum o se pusa meaalofa ua fuafuaina mo laupepa auro e mafai ona 'aina. O le afifiga e faaali mai ai se mea faavae mata e pei o se oloa faatau maualuga. O le fausaga o le pusa e faasino i afifiga o teuga tioata. O se ipu uamea auro ua faapipiiina ma le igoa o le faailoga ua togitogia ai, e faamaufaailoga ai le pusa ma galue e pei o se loka maneta. O pepa faamanino, faapipii pepa auro ma le spot UV e fausia ai le pito i fafo. O se lipine i le vaega pito i luga e taofia ai se meafaigaluega faapitoa e piki ai, ina ia faigofie ona piki i luga le laupepa auro e matua mama. O se laupepa manino e puipuia ai le laupepa auro i lalo. O le fua o le pusa e 88 i le 90 i le 65 milimita.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Aurum Afifiga o Laupepa Auro, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Aurum Afifiga o Laupepa Auro e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Aurum Afifiga o Laupepa Auro e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau