MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga by Star

MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Fa'asavali Competition Category.

AuroFa'asavali· 2021

MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Auro Winner in Fa'asavali Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga

O le MG iSmart o se faʻaoga autu o le faiga o faʻamatalaga ma faʻafiafiaga na fuafuaina mo taavale a le faʻailoga MG. O lenei faʻaoga autu e lagolagoina le faʻalauiloaina o se maketi fou faʻatasi ai ma se fofo faʻapitoa na fausia e faʻavae i le fesoʻotaʻiga, faʻafesoʻotaʻiga numera ma fesoasoani atamai. O suʻesuʻega ma sauniga o le fatuina o manatu faʻatasi ma le au o le faʻailoga ma tagata faʻatau i maketi na faʻatatau i ai na taʻitaʻia ai le faʻagasologa o le faʻaogaina e tagata. E tolu manatu o fegalegaleaiga na faia ni faʻataʻitaʻiga, ma e ono itu vaaia na tofotofoina aʻo leʻi filifilia le itu mulimuli e tasi ma atinaʻe auiliili. O taavale ua faʻapipiʻiina i le MG iSmart o loʻo femalagaaʻi nei i auala i Initia ma Taialani.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. MG iSmart Faʻaoga Autu o le Faiga o Faʻamatalaga ma Faʻafiafiaga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.