L’Amour Red Packet Boxset Pepa Mūmū by Alex King

L’Amour Red Packet Boxset Pepa Mūmū by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Meaalofa Competition Category.

UʻameaMeaalofa· 2021

L’Amour Red Packet Boxset Pepa Mūmū

by Alex King

Client: A&J Design

A' Design Award Uʻamea Winner in Meaalofa Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Pepa Mūmū

O le pusa seti o pepa mūmū e 16 e fa'ailo ai le manuia ma le atoatoa o le olaga. E mafai e faioloa ona filifili mai mamanu e 26 eseese ma tu'ufa'atasiga mai le "A" i le "Z" e tusa ai ma mataitusi muamua ma mana'oga patino. O meaalofa fa'apitoa e maua ai e tagata se lagona tulaga ese ma e lelei atoatoa mo le faia o se aafiaga patino mo i latou lava atoa ma tagata latou te alofa tele i ai. Fa'atatau mo tagata fa'aipoipoga o le vasega tutotonu e fia filifili pepa mūmū patino e tu'uina atu i tamaiti fa'atasi ma fa'amanuiaga sili ona lelei.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai L’Amour Red Packet Boxset Pepa Mūmū, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina L’Amour Red Packet Boxset Pepa Mūmū e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai L’Amour Red Packet Boxset Pepa Mūmū ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King