Platinamu Ata Fa'atusa · 2022
Better Bodies Hi Faasinomaga o le Faailoga
by Takahiro Eto
- A' Design Award Platinamu 2022 in Ata Fa'atusa
- CLIENT: Better Bodies Hi
- Estimated Number of Design Views: 2,630,024
- Verification code F836DC5FEF · Verify this award
Colors
About Better Bodies Hi Faasinomaga o le Faailoga
O le Better Bodies Hi o se faasinomaga o le faailoga mo se potu faamalositino. O le faasinomaga e faavae i luga o se ituaiga mataitusi e suia i vaega e tolu. A o gasolo atu tagata asiasi mai le nofoaga e talia ai tagata i le nofoaga e faamalositino ai, e faasolo ina mafiafia ma lapopoa mataitusi o loo i luga o faailoga. O le sitaili aupito manifinifi e faaaogaina ma le faaeteete i le nofoaga e talia ai tagata ina ia fausia se siosiomaga toafilemu. O le sitaili aupito mafiafia e faaaogaina i le nofoaga e faamalositino ai i se maualuga e sili atu i le tasi le mita. O le ituaiga mataitusi e faaaogaina i le logo, le upega tafailagi, faailoga ma mea lolomi. O mataitusi feliuliuai e fesoasoani i tagata faaaoga e saunia le tino ma le mafaufau mo faamalositinoga i lea laasaga ma lea laasaga.
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Better Bodies Hi Faasinomaga o le Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Better Bodies Hi Faasinomaga o le Faailoga e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Better Bodies Hi Faasinomaga o le Faailoga o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Press Kit
- Unique Properties
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- Dimensions & Packaging
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- Production Technology
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- Design Challenge
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- Inspiration
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- Project Duration
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- Operation Flow
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
