O le mamanu Ancora Fa'ailoga Fa'ailoga e Keiichiro Yanagi - Harajuku Design Inc. o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Platinamu i le Vaega Tauva Mamanu Ata Fa'atusa.
PlatinamuAta Fa'atusa· 2023
Ancora Fa'ailoga Fa'ailoga
na mamanuina e Keiichiro Yanagi - Harajuku Design Inc.
Tagata Fa'atau: Harajuku Design Inc.
Manumalo o le A' Design Award Platinamu i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #146124Le Mamanu
E Uiga ia Ancora Fa'ailoga Fa'ailoga
O le Ancora ose faleoloa fa'atau e fa'atau atu vaipuna ma mea fa'amau. I aso nei, ua televave le alualu i luma o faʻamatalaga numera ma faʻamatalaga ma fesoʻotaʻiga. I le isi itu, e taulaʻi le Ancora i le toe faʻafouina o fesoʻotaʻiga i totonu o le tagata. E toe iloilo e Ancora ia tulaga taua ia e maua ai e la latou auala tusitusi, tusi mai le loto le olioli lea e maua ai foi se poto masani e pei o penivai faʻapitoa e mafai ona tuʻufaʻatasia i le tele o auala; ma le fa'afefiloi vaitusi e fa'aaoga ai le so'a fa'afefete.
Le Fa'ailogaina
E Uiga i le A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Ancora Fa'ailoga Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ancora Fa'ailoga Fa'ailoga e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Ancora Fa'ailoga Fa'ailoga o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Fua & Fa'apipi'i
- The size may vary because there are different types of products.
- Fa'ailoga
- Branding
- Tekonolosi Gaosiga
- Many materials were used in the creation of the product and package.
- Su'esu'ega
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Fa'aosofia
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Umi o le Poloketi
- The store opened in March 2020. Located in Tokyo, Japan.
- Fa'agasologa o Galuega
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
- Sui o le 'Au
- Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa
Lagolago Tau Tupe
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Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
