O le mamanu Liang Bai Kai Afifiga o le Vai Inu e Tiger Pan o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.
PlatinamuAfifi· 2023
Liang Bai Kai Afifiga o le Vai Inu
na mamanuina e Tiger Pan
Tagata Fa'atau: Jinmailang Beverage Co., Ltd
Manumalo o le A' Design Award Platinamu i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #145406Le Mamanu
E Uiga ia Liang Bai Kai Afifiga o le Vai Inu
O le Liang Bai Kai o se fagu tioata na mamanuina mo le vai inu ua faapunaina ma faamalūlūina. O le igoa e faasino i le vai faapunaina ua mālūlū, o se meainu ua leva ona masani ai i Saina. E leai se pepa igoa o loo i luga o le fagu. Nai lo lea, o galuega faataitai mai le atavali o le malo o Song, le Riverside Scene from Tsingming, ua toe valiina ma faapipiiina i le tioata e ala i le lomiga faaliliu vevela. Ua vaevaeina le ata i fagu e sefululua, e fai ma sui o itula masani e sefululua. O le fogāfagu tioata e faaopoopo ai le iila ma le foliga o luga. E 313 milimita le maualuga o fagu taitasi ma le 76.5 milimita le lautele.
Le Fa'ailogaina
E Uiga i le A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Liang Bai Kai Afifiga o le Vai Inu, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Liang Bai Kai Afifiga o le Vai Inu e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Liang Bai Kai Afifiga o le Vai Inu o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Fua & Fa'apipi'i
- height 313mm x diameter 76.5mm
- Fa'ailoga
- water, Chinese water, bottle, package, label-less
- Tekonolosi Gaosiga
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Lu'itau o le Mamanu
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Su'esu'ega
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Fa'aosofia
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Umi o le Poloketi
- The project lasts 5 months, designed in Shenzhen.
- Fa'agasologa o Galuega
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Sui o le 'Au
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Fa'aaloaloga o Ata
- Tiger Pan
Lagolago Tau Tupe
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Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
