Open Your Eyes Faʻataʻitaʻiga Ata by Michael Liebert

Open Your Eyes Faʻataʻitaʻiga Ata by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Pu'eata Competition Category.

UʻameaPu'eata· 2022

Open Your Eyes Faʻataʻitaʻiga Ata

by Michael Liebert

Client: Michael Liebert Photography

A' Design Award Uʻamea Winner in Pu'eata Category

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Verified Award Winner

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Colors

The Design

About Open Your Eyes Faʻataʻitaʻiga Ata

Tatala Ou Mata o se faasologa o ata faʻataʻitaʻiga e faʻaaogaina ai le pulasitika afifi e fai ma masini vaʻaia. O le foliga ma le mea na faia ai le afifi na fausia e le matagi ma le teena mai le tagata pu'e ata. O foliga na maua mai ai e faʻaalia ai foliga tagata poʻo manu, i se auala e tutusa ma ao i le lagi. E eseese le tagata e vaai i ai i soo se tagata matamata, o lea e faʻalagolago ai le faasologa i le mafaufauga patino a le tagata lava ia. Na pueina ata nei i Lower Austria ia Ianuari 2022 i se meapueata maualuga lona iloga (medium format) i le malamalama masani, e aunoa ma se malamalama pusa (flash). Na faʻamaeʻaina le galuega numera i Vienna i le masina mulimuli ane.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Open Your Eyes Faʻataʻitaʻiga Ata, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Open Your Eyes Faʻataʻitaʻiga Ata e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Open Your Eyes Faʻataʻitaʻiga Ata ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.