Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2022

Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu

Tusitusiga o le Tusi: O le Broken Top Brewing Co Craft Beer o se mamanu afifiga meainu na faia mo se pisinisi meaʻai fai bia laiti e gaosia ai le IPA ma le pilsner. O le ata faʻataʻitaʻiga e maua mai i meataʻalo tuai. O se logo tuʻufaʻatasia e fetaui ma le lanu o laina o oloa taʻitasi ma tuʻufaʻatasia ma le ata e faia ai se faʻataʻitaʻiga faʻaalia. O apa e faia i le uʻamea lanumoana (aluminum), na faʻapitoa e ausia ai se lanu moana loloto e seasea maua i apa uʻamea. O le lomiga vaʻaia i le saoasaoa maualuga faʻaaogaina le vali paʻepaʻe e faʻaalia atili ai le ata. O le apa masani e 211 lona tino e mafai ona teu ai le 12 auns.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Broken Top Brewing Co Craft Beer Galuega Autu: Afifiga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable