Re Form Fa'atulaga Mataua o Teuga by Chow Tai Fook Jewellery Creative Centre

Re Form Fa'atulaga Mataua o Teuga by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Mea Teuteuga Competition Category.

ApamemeaMea Teuteuga· 2023

Re Form Fa'atulaga Mataua o Teuga

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Apamemea Winner in Mea Teuteuga Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Fa'atulaga Mataua o Teuga

Re:Form o se seti o teuga mataua e faia i ni pusi fa'ase'e se tolu ma se filifili. O pusi fa'ase'e e masani lava ona natia o vaega e fa'aaogaina e fa'atonutonu ai le umi o filifili ma taulima. O le Re:Form e liliu ai le pusi fa'ase'e e avea ma vaega autu o le mamanu. E mafai ona tu'u so'o le pusi i so'o se mea i luga o le filifili, ma o lea e mafai ai e le tagata o loʻo ofuina ona fausia se filifili ua taula i le ua, se taulima, po'o isi ituaiga fa'atulagaga. O se filifili e 36-inisi le umi e mafai ai ona sili atu i le 120 tu'ufaʻatasiga eseese, ae o se filifili e 18-inisi e mafai ai ona a'oa'ia e le itiiti ifo i le 90. O le seti lenei e fa'aalia atu ai i le tagata ofuina e fai ma se paaga i le fatuga fou, ma e lagolagoina ai se sitaili faigofie ma tumau.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Re Form Fa'atulaga Mataua o Teuga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Re Form Fa'atulaga Mataua o Teuga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Re Form Fa'atulaga Mataua o Teuga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release