Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga e Xudong Zhang and Hao Tan

O le mamanu Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga e Xudong Zhang and Hao Tan o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alauiloa.

UʻameaFa'alauiloa· 2023

Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga

na mamanuina e Xudong Zhang and Hao Tan

Tagata Fa'atau: Chaos Pogo

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #147863

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga

Tusitusiga o le Tusi: O Wow o se meaola faailoga o le fa'apotopotoga na faia mo Chaos Pogo, o se pisinisi fale'aiga tatala e taula'i i tupulaga talavou. O le meaola faailoga e fa'avae i luga o le honey badger, o se manu e va'aia o se fa'atusa o le naunau, talavou ma le lototele. O se ulu mafolafola ma fulufulu pa'epa'e, matiuu ma'ai ma se si'usi'u tulaga ese e faigofie ai ona iloa le uiga. O mata mausali ma tama'i mata mumu-piniki e fa'aopoopo atu ai se lagona o le mealilo. O foliga lototele e atagia mai ai le aganu'u ma le uiga o le fa'apotopotoga. O fa'ailoga na maua mai le meaola faailoga ua fa'aaogaina fo'i i luga o oloa a le fa'apotopotoga, e fa'amalosi ai le so'otaga i le va o tagata fa'atau ma le fa'apotopotoga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Chaos Pogo Galuega Autu: Meaola Faailoga o le Fa'apotopotoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Fa'ailoga: Pub IP, Brand Image, Mascot, WOW, Youth
Tekonolosi Gaosiga: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Lu'itau o le Mamanu: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Su'esu'ega: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Fa'aosofia: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Umi o le Poloketi: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Fa'agasologa o Galuega: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Sui o le 'Au: Xudong Zhang and Hao Tan