Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega by Miraen Design Team

Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in A'oa'oga Competition Category.

ArioA'oa'oga· 2023

Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega

by Miraen Design Team

Client: Mirae-N

A' Design Award Ario Winner in A'oa'oga Category

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Verified Award Winner

Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega

O le Ggaedok o se fa'ailoga fa'apitoa mo se fa'asologa o tusi fesoasoani mo le su'esu'eina o le gagana Korea. O le igoa Ggaedok e sau mai mata'itusi muamua o le fasifuaitau Korea Ggaewooja Dokhaeryuk, lea e fa'atatau i le fafaguina o le talitonuga i le tagata lava ia ma le malamalama i le faitau tusi. O le logo e tu'ufa'atasia ai le igoa ma fa'ailoga sii, lea na filifilia ona o lona foliga e pei o konesane ma vaueli o le gagana Korea. O pepa felanulanua'i i lanu Pantone filifilia e fa'ailoa mai ai vaega o fa'ailoga sii, ma le ufiufi le iila e fa'ateleina ai lo latou va'aia. O tagata fa'ata'ita'i o lo'o lolomi i le tusi o 'upu ma le tusi o le malamalama i le faitau tusi e fa'aopoopo ai le fiafia mo tamaiti a'oga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ggaedok Fa'ailoga o le Mea Fesoasoani mo Su'esu'ega o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works