Gaenyeomsuda Tusi Aʻoga by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in A'oa'oga Competition Category.
ApamemeaA'oa'oga· 2023
Gaenyeomsuda Tusi Aʻoga
Client: Mirae-N
A' Design Award Apamemea Winner in A'oa'oga Category
Verified Award Winner
Verify Award Status for #148329The Design
About Gaenyeomsuda Tusi Aʻoga
O Gaenyeomsuda o se tusi aʻoga matematika ua fuafuaina mo tamaiti aʻoga talavou. O le igoa o se puipuiga puupuu o se fasifuaitau o lona uiga o manatu autu e sili ona taua i le matematika. O le logo e faʻaaogaina ai se ata o se puʻupuʻu tautala ma se sitaili tusi lima, e atagia mai ai le faʻapuupuuina ma le faʻapitoa e maua i totonu o aganuu a talavou. O le sini o le faia lea o le suʻesuʻega o le matematika e lagona e pei o se talanoaga ma se uo, ina ia tatala ai e tamaiti aʻoga le tusi e aunoa ma se lagona o le popolega. O le tusi e fua i le 210 i le 260 milimita. O itulau uma e ufiufi matte laminated, ma o le logo ma ata faʻamatalaga e ufiufi i le epoxy manino.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Gaenyeomsuda Tusi Aʻoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gaenyeomsuda Tusi Aʻoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gaenyeomsuda Tusi Aʻoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
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