Shazhou Youhuang Paka Faaleaganuu by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Fanua ma Fale Competition Category.
AuroFanua ma Fale· 2023
Shazhou Youhuang Paka Faaleaganuu
Client: Senem Cennetoglu
A' Design Award Auro Winner in Fanua ma Fale Category
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- Verified Award Winner
- Verify Award Status for #148954
The Design
About Shazhou Youhuang Paka Faaleaganuu
O Shazhou Youhuang o loʻo i Zhangjiagang, i luga o le vaitafe o Yangtze, e lata ane i le fale gaosi oloa o loʻo i ai nei. O le fa'atulagaga fou e aofia ai fale o lo'o tautuaina le gaosiga a'o avea ma fa'ailoga fa'ailoga. O se nofoaga fa'apisinisi fa'a-fa'aola, o se si'osi'omaga fa'afiafia, fa'avae i luga o le fefiloi o elemene faufale Jiangnan ma fa'ata'ita'iga fa'aSaina fa'aonaponei. O se auala fa'apisinisi eseese, fa'atasi ai ma galuega fa'aleaganu'u fa'aonaponei, fale gaosi oloa fou, ma avea ai le tamaoaiga, fa'aagafesootai ma fa'ata'ita'iga o le fa'ailoga o le taulaga.
The Recognition
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Shazhou Youhuang Paka Faaleaganuu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Shazhou Youhuang Paka Faaleaganuu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shazhou Youhuang Paka Faaleaganuu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01 - Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex
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