The Brollach Tasi Malt Irish Whisky by Tiago Russo and Katia Martins

The Brollach Tasi Malt Irish Whisky by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2023

The Brollach Tasi Malt Irish Whisky

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #148768

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Brollach Tasi Malt Irish Whisky

O le Brollach o se faʻalavelave. Fanau mai i tu ma aga ae le noatia e ala i le tauaofiaga, o se uisiki lea o se oloa mitamita i le tala faasolopito o Irish, ae o loʻo faʻatulagaina se ala fou. O le fa'ai'uga lea o se su'esu'ega umi ma le tagata lava ia mo se uisiki e tatau mo le fa'aaloalogia o le aiga, o se tasi o uisiki sili ona lelei na gaosia. O se uisiki e le mafaatusalia tulaga ese, e fa'atusaina ai le mamanu, faiva, tomai ma le gauai atu i auiliiliga e sasaa e le Craft Irish Whiskey Co. i fagu uma.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai The Brollach Tasi Malt Irish Whisky, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina The Brollach Tasi Malt Irish Whisky e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. The Brollach Tasi Malt Irish Whisky e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensions & Packaging: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Tags: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Production Technology: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Design Challenge: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Research: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiration: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Project Duration: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Operation Flow: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.