Lay's x Stranger Things Galuega Autu: Afifi Meaʻai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Fa'atapula'a Competition Category.
ApamemeaFa'atapula'a· 2023
Lay's x Stranger Things Galuega Autu: Afifi Meaʻai
by PepsiCo Design and Innovation
A' Design Award Apamemea Winner in Fa'atapula'a Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Galuega Autu: Afifi Meaʻai
Tusitusiga Tusi: O le Lay's x Stranger Things o se mamanu afifi meaʻai fa'atupulaga fa'atapula'a na faia mo se oloa pateta tipi. O le afifi e faʻaaogaina ai se puipui uliuli faʻatasi ma li'o tutusa mumu e feosofi mai i le logo a Lay's, e suitulaga i le lanu samasama pupula masani. O loʻo faʻaalia se meaola mai le faasologa i ona uʻu matala, ma o loʻo foliga mai o matiuu o loʻo uu ai le afifi. O le logo a Stranger Things o loʻo tuʻu fa'aliliu i lalo, e mulimuli ai i le autu o le faasologa. O se pepa mumu mu ma se tipi e faʻaalia ai le tofo Flamin' Hot. Na faʻatauina le afifi i faleoloa filifilia i Taialani.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Lay's x Stranger Things Galuega Autu: Afifi Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lay's x Stranger Things Galuega Autu: Afifi Meaʻai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lay's x Stranger Things Galuega Autu: Afifi Meaʻai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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