Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Fa'atapula'a Competition Category.
AuroFa'atapula'a· 2020
Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Auro Winner in Fa'atapula'a Category
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Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama
O le Zacapa Reserva Limitada 2019 o se mamanu afifiina lomiga faatapulaaina mo se rama ua matua. O le pepa faailoga lanu enaena ma mataitusi pefu auro e felagolagomai lelei ma lanu amber ma le lanu auro o le vai. O le fusi petate faapitoa, o se fusi vaomago lalaga na faia i lanu faapitoa mo lenei lomiga e tamaitai tufuga i le atunuu o Kuatemala, e afifi faataamilo i le fagu. O le mamanu o le apa e tuufaatasia ai lanu ma foliga eseese na faaosofia mai i laufanua o Kuatemala. I luga o le apa, o loo faaalia ai le fusi petate ma le fusi faailoga ma faamatalaga o le tofo i lanu auro.
The Recognition
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zacapa Reserva Limitada 2019 Mamanu Afifiina o le Rama e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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