Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Fa'atapula'a Competition Category.
ArioFa'atapula'a· 2020
Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award Ario Winner in Fa'atapula'a Category
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About Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa
Book Text: O le Ciroc White Grape o se mamanu fagu faatapulaa ua faia mo le faailoaina o se tofo i le vaitau o aso malolo. O le fuafuaga vaaia e maua ai manatu mai le champagne ma vine papae. Ua faauouina le fagu i se lanu auro malu ua atinaeina e avea o se lanu faapitoa. O le orb masani a Ciroc o loo tu i luga o le fagu i le auro faamalofie faametale. O se faailoga manu moa ma se faauouina susulu auro o loo aliali i lalo o le fagu. O le aafiaga o le auro i luga o le auro e faafiafia ma matagofie. O le fagu 750 ml ua faamoemoe e avea ma meaalofa faavaitau.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ciroc White Grape Vodka Primary Function: Mamanu o Pusa o le Faaputuga Faatapulaa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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