Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Agafesootai Competition Category.
ApamemeaAgafesootai· 2023
Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga
by PepsiCo Design and Innovation
A' Design Award Apamemea Winner in Agafesootai Category
Verified Award Winner
Verify Award Status for #149744The Design
About Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga
O le Gatorade x Go Rigo o se aoina faatapulaaina o lavalava ma mea faaoga mo taaloga na faia mo tagata tietie uila. O le aoina na atiina ae e ala i le galulue faatasi a le Gatorade ma le Go Rigo Go, ma o tupe maua mai i faatauga na lagolagoina ai le Aoga Tietie Uila a Los Yarumos i le itu i matu o le Kosetina o Antioquia i Kolomupia. O mamanu na maua mai manatu mai vaaiga faalenatura o Kolomupia. O ata o mauga ma vanu e faaalia i lavalava ma mea faaoga uma. O nei ata e faatusalia ai le taumafaiga ma le tuuto atoatoa a tagata tietie uila i kilomita taitasi e tietie ai.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gatorade x Go Rigo Laina o Lavalava, Mea Faaoga mo Taaloga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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