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Jotape 3D Duo Ata Faatufugaga Autu by Mateus Morgan

Jotape 3D Duo Ata Faatufugaga Autu by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Ata Komepiuta Competition Category.


ArioAta Komepiuta· 2023

Jotape 3D Duo Ata Faatufugaga Autu

by Mateus Morgan

Client: Morgan Studio

A' Design Award Ario Winner in Ata Komepiuta Category

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The Design

About Jotape 3D Duo Ata Faatufugaga Autu

O le manatu o le fatuina lea o se ata e aumaia uma foliga o le oloa e ala i elemene vaaia e pei o le aluga ma le foam. O lea e maua ai le lagona o le malu e manaʻomia e le oloa. O musumusuga o mea masani ia o lea aso ma lea aso. O elemene opeopea e aumaia i totonu o foliga vaivai ma lapotopoto le lagona o le malu ma le mama. E ui lava o se faʻataʻitaʻiga faigofie, o le taunuuga na manatu i se mea e ese mai le masani. O le lu'itau tele lava e ala mai i ni nai elemene ma felanulanua'i le lagona e mana'omia e le oloa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jotape 3D Duo Ata Faatufugaga Autu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jotape 3D Duo Ata Faatufugaga Autu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jotape 3D Duo Ata Faatufugaga Autu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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