Nunn Bush 3D Product Animation by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Ata Tifaga Competition Category.
ArioAta Tifaga· 2023
Nunn Bush 3D Product Animation
Client: Morgan Studio
A' Design Award Ario Winner in Ata Tifaga Category
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- Verified Award Winner
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The Design
About Nunn Bush 3D Product Animation
O le poloketi na faia e faʻaalia ai foliga uma o le oloa i se auala malie e ala i le faʻamatalaga ae aunoa ma le ita. O le faʻamoemoe o le faʻaalia o le fausiaina o le seevae. O le musumusuga na oʻo mai i suʻesuʻega e uiga i elemene e mafai ona faʻatusalia le oloa, pei o le natura ma lanu uma ma lagona. O le seevae na faʻataʻitaʻiina i le faʻaaogaina o ata e fai ma faʻamatalaga ma faiga faʻataʻitaʻiga 3D luga. Mo faʻataʻitaʻiga, na faʻaaogaina e le au mamanu le polokalama C4D. O mea'ai uma na faia i le fa'aogaina o pa'u ma nisi pulumu photoshop. Na faʻaaogaina Vray mo le tuʻuina atu ma Houdini mo Faʻataʻitaʻiga.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Nunn Bush 3D Product Animation, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Nunn Bush 3D Product Animation e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nunn Bush 3D Product Animation o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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