Portal Beoplay Fa'asalalauga Fa'asalalauga e Kutuko Studio

O le mamanu Portal Beoplay Fa'asalalauga Fa'asalalauga e Kutuko Studio o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Platinamu i le Vaega Tauva Mamanu Ata Tifaga.

PlatinamuAta Tifaga· 2023

Portal Beoplay Fa'asalalauga Fa'asalalauga

na mamanuina e Kutuko Studio

Tagata Fa'atau: Kutuko Studio SL

Manumalo o le A' Design Award Platinamu i le Vaega Ata Tifaga

2,488,529

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144874

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Portal Beoplay Fa'asalalauga Fa'asalalauga

Ose fa'aupuga e fa'alauiloa ana taligalu Beoplay Portal. Na faʻasoa e le au faʻasalalau le gaosiga ina ia faʻasalalau. I lalo o le tagi Leo e fa'atusaina ai lou lalolagi, e tatau ona latou faia ni fa'aaliga e 5 e fa'atatau i vaega o pisinisi ta'aloga vitiō. I le faaopoopo atu i le i ai o se aafiaga tele vaaia, o le aafiaga na siitia i se tauvaga mo le nofoaga o mea fetish natia i faavaa taitasi. O le 'au na feagai ma se faʻataʻitaʻiga tele-faʻaaliga lea o le faʻataʻitaʻiga o le oloa ma le poto masani o le faʻaaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Portal Beoplay Fa'asalalauga Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Portal Beoplay Fa'asalalauga Fa'asalalauga e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Portal Beoplay Fa'asalalauga Fa'asalalauga o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Fua & Fa'apipi'i: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Fa'ailoga: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Tekonolosi Gaosiga: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Lu'itau o le Mamanu: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Su'esu'ega: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Fa'aosofia: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Umi o le Poloketi: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Fa'agasologa o Galuega: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Pateni: Kutuko Studio SL
Sui o le 'Au: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Fa'aaloaloga o Ata: Boutique Visual Kutuko Studio, Beoplay Portal, 2022