2021 Kids Channel Ident Promo Tvc Animation by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinamu in Mamanu Ata Tifaga Competition Category.
PlatinamuAta Tifaga· 2023
2021 Kids Channel Ident Promo Tvc Animation
Client: 27 Design Co., Ltd.
A' Design Award Platinamu Winner in Ata Tifaga Category
- 1,687,640
- Verified Award Winner
- Verify Award Status for #142918
The Design
About 2021 Kids Channel Ident Promo Tvc Animation
O mafaufauga o tamaiti e matua ofoofogia lava e le gata. O le mea lea, e tusa ai ma faʻamatalaga, e faʻafefiloi foʻi e le au mamanu le tele o ala o faʻasalalauga fatufatuaʻi ma le poto faʻafesoʻotaʻi sitaili taʻitasi ma le fesoʻotaʻiga o mafaufauga ma mea moni ma leo malie o tamaiti. Latou te tuʻuina ma le loto i ai le vaalele meataalo na faia muamua e tamaiti e alu ese i le siʻosiʻomaga moni e pei ua oʻo mai i le ola, talepeina tuaoi i le va o le mea moni ma mafaufauga, e faʻatusalia ai le agaga o auala a tamaiti e faʻataunuʻu ai i taimi uma mafaufauga.
The Recognition
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai 2021 Kids Channel Ident Promo Tvc Animation, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. 2021 Kids Channel Ident Promo Tvc Animation e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. 2021 Kids Channel Ident Promo Tvc Animation o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
- Dimensions & Packaging
- We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
- Tags
- Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
- Production Technology
- We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true. - Design Challenge
- We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
- Research
- Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
- Inspiration
- The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
- Project Duration
- The project started in May 2020 and finished in December 20220 in Taiwan
- Operation Flow
- Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
- Team Members
- Director: Cheng-Hsuan Lin
Producer: Sunber Lo, Shao-Chuan Hsu
Art Director: Qian-Han Chen
Designer: Qian-Han Chen, Bonnie Lu, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao
Animator: Bonnie Lu, Chung-Yi Wu, Xiao-Man Lin, Sheng Ting Wu, Wuxi Wang, Chih Hung Ling
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
String Recording: Zen Chien, Chris Chen , Company: 112F Recording Studio - Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin
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