Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinamu in Mamanu Ata Tifaga Competition Category.
PlatinamuAta Tifaga· 2021
Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga
Client: Digital Panorama
A' Design Award Platinamu Winner in Ata Tifaga Category
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- Verified Award Winner
- Verify Award Status for #118526
The Design
About Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga
O le Grundig Heinzelmann Limited Edition o se ata fa'afiafia fa'asalalauga na faia mo se leitiō na fa'aosofia e se mamanu fa'asolopito. O le leitiō Heinzelmann na fa'alauiloa i le 1946 o se leitiō pusa laupapa na fausia e aunoa ma ni paipa. O le ata e toe fa'amatala lea talatu'u e ala i se lalolagi o laupapa ma u'amea fa'aiila e felagolagoma'i. O elemene uma na fa'atusaina ma fa'agaioia i totonu o se avanoa fa'atolu-itu e fa'aaoga ai ata fa'akomepiuta. O le ata e sefulu ono sekone lona umi i le fa'amaualuga atoatoa ma e fa'ai'u i totonu o se potu e iai se si'osi'omaga tuai ae fa'aonapōnei.
The Recognition
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Grundig Heinzelmann Limited Edition Ata Fa'afiafia Fa'asalalauga o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Team Members
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Image Credits
- Video Credits: Emre GOREN
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