Not Always Fun Lolomi Fa'asalalauga by Squared

Not Always Fun Lolomi Fa'asalalauga by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Agafesootai Competition Category.

ArioAgafesootai· 2023

Not Always Fun Lolomi Fa'asalalauga

by Squared

Client: Squared

A' Design Award Ario Winner in Agafesootai Category

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Verified Award Winner
Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Lolomi Fa'asalalauga

O le faʻasalalauga faʻasalalauga e faʻamoemoe e faʻalauiloa e uiga i le Harlequin syndrome. Ole ma'i lea e a'afia ai le autonomic nervous system ma e feso'ota'i ma le leai o se afu ma fufulu o le pa'u ile tasi itu o foliga. Na fausia e le lala sooupu ni ata vaaia autu lea e faavae i luga o le tuʻufaʻatasia o faʻaaliga eseese o le harlequin e faʻamoemoe e faʻamalamalamaina le eseesega i le va o faʻataʻitaʻiga malie o le amio ma le moni o le ola ma Harlequin syndrome, faʻamalosia le manaʻomia o le malamalama atili ma le faʻalauiloaina o le tulaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Not Always Fun Lolomi Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Not Always Fun Lolomi Fa'asalalauga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Not Always Fun Lolomi Fa'asalalauga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared