AS Women Empowerement Meaalofa Kamupani by Antonia Skaraki

AS Women Empowerement Meaalofa Kamupani by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Meaalofa Competition Category.

UʻameaMeaalofa· 2024

AS Women Empowerement Meaalofa Kamupani

by Antonia Skaraki

Client: As

A' Design Award Uʻamea Winner in Meaalofa Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Meaalofa Kamupani

Na filifili e A|S e mamanu se meaalofa kamupani i le tausaga e avea ma se fa'amatalaga ma se valaau i le gaioiga, na musuia mai le mana'omia e fa'amalosia fafine o so'o se ituaiga, lotu, po'o tulaga fa'aagafesootai. O le Cretan Tsikoudia, o se meainu masani fa'a-Eleni, na fa'atumu ai fagu na mamanuina e fa'atusa ai fafine eseese, ta'itasi ma lona foliga omea tulaga ese e fai ma tapuni, ma na musuia lona sitaili mai fa'atusa laiti Cycladic anamua. Sa latou fa'ailoa autu o le Sa'olotoga, Suiga, Tutusa, Faamasinoga Tonu, A'oa'oga, Filifiliga, ma le Malosi. Sa tu'u ta'itasi fagu i totonu o se pusa fa'apitoa faatasi ai ma fa'aaliga fa'aata fa'atufugaga ma se pepa fa'asalalau puipui.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai AS Women Empowerement Meaalofa Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina AS Women Empowerement Meaalofa Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai AS Women Empowerement Meaalofa Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi