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The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia e Pearlstige Design Team

O le mamanu The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia e Pearlstige Design Team o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Mea Teuteuga.


ApamemeaMea Teuteuga· 2024

The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia

na mamanuina e Pearlstige Design Team

Tagata Fa'atau: Pearlstige

Manumalo o le A' Design Award Apamemea i le Vaega Mea Teuteuga

28,804

Lanu

Le Mamanu

E Uiga ia The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia

Tusitusiga o le Tusi: O le Aoina o Morse 27 o se seti o mea teuteu e mafai ona suia e faavae i le Morse code. E fasoina faatasi ni mea teuteu autū e fa e fai ai mataitusi e 26 o le alafapeta Igilisi, ina ia mafai ai ona ofuina upu, fasifuaitau, ma fuaiupu e fai ma feau patino. O mea teuteu nei e faia i penina vai malulu maualuga lelei, o nisi e iai teuga zircon, ma filifili siliva S925. O nofoaga fesootaʼi e pei o koluse (cross-shaped C-clasps) i pito e lua e mafai ai ona saogalemu ma faigofie ona vaevaeina. E mafai ona suia le umi ma le ituaiga mea teuteu ina ia fausia ai ua, mama lima, filifili sogisogi, filifili matatioata, ma teuga ato. O le mamanu e faigofie ma e talafeagai i tane ma fafine uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. The Morse 27 Collection Mea Faigaluega Autū: Mea Teuteu e Mafai ona Suia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
Fua & Fa'apipi'i
As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams.
Fa'ailoga
Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
Tekonolosi Gaosiga
We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
Lu'itau o le Mamanu
Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design.
Su'esu'ega
Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women.
Fa'aosofia
Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
Umi o le Poloketi
The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September.
Fa'agasologa o Galuega
The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more.
Pateni
Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China
Sui o le 'Au
N/A
Fa'aaloaloga o Ata
Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.

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