Moments Of Speed Ata Pu'eina by Martin Hoffmann

Moments Of Speed Ata Pu'eina by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Pu'eata Competition Category.

ApamemeaPu'eata· 2024

Moments Of Speed Ata Pu'eina

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award Apamemea Winner in Pu'eata Category

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Colors

The Design

About Moments Of Speed Ata Pu'eina

I Taimi o le Saoasaoa, e vaaia manino lava le saoasaoa. I le vaaiga muamua, o ata e fa'aalia mai ai le matagofie ma le malosi o gaoioiga ma e mafai ai ona lagona le tetele ma le malosi o le taimi. I le taimi lava lea e iai se suiga manaia mai le saoasaoa e vaaia i le toamalie o le autu. I le gaoioiga ua fa'aalia, e iai i ata se filemu fa'apitoa e maua ai se a'afiaga malolo lelei. O lenei suiga i le vaaiga e mafai ai e le tagata vaavaai ona oo i se tulaga fou ma loloto atu. O le tu'ufa'atasiga, fa'amatalaga laiti, fa'alanutele, mama'i ma le palage e fatu ai ata mata'utia ma i le taimi lava lea o se ata o le filemu i totonu o le gaoioiga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Moments Of Speed Ata Pu'eina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Moments Of Speed Ata Pu'eina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Moments Of Speed Ata Pu'eina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023