Dreavita Mental Wellness Fa'ailoga by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Fa'ailoga by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2024

Dreavita Mental Wellness Fa'ailoga

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Apamemea Winner in Ata Fa'atusa Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Fa'ailoga

O le Dreavita o se pisinisi soifua maloloina e aga'i i luma ma aofia uma ai tagata. O le fa'asinomaga va'aia na fa'amoemoe e avea ma maualalo, fa'aaloalo ma fa'aeteete, e fa'aalia ai le uiga aofia uma o le pisinisi. Na fanau mai le manatu mai le fa'amoemoe o le malosi o le natura ma ua ta'ua o le 'Simplicity Inspired Resilience'. E pei ona fa'ailoa mai e mamanu a le natura le tumau, malosi ma le tuputupu a'e, e fa'amoemoe le fa'ailogaina e tu'uina atu nei fe'au e ala i fa'amautu'uga ma le fa'amamanu faigofie. O ata fa'atusa ua taula'i i mamanu a le natura, e fa'aalia ai le toe faia pea ma le malosi e maua ai le manuia i le olaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dreavita Mental Wellness Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dreavita Mental Wellness Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dreavita Mental Wellness Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery