Moonshot Bar Fale Fa'aaliga e Takeshi Yoshida

O le mamanu Moonshot Bar Fale Fa'aaliga e Takeshi Yoshida o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Fa'aaliga Fefa'ataua'iga.

ApamemeaFa'aaliga Fefa'ataua'iga· 2024

Moonshot Bar Fale Fa'aaliga

na mamanuina e Takeshi Yoshida

Tagata Fa'atau: Takeshi Yoshida

Manumalo o le A' Design Award Apamemea i le Vaega Fa'aaliga Fefa'ataua'iga

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160429

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Moonshot Bar Fale Fa'aaliga

O le Fale Fa'aaliga a Iapani lea i le CES 2024, o le fonotaga fa'atekonolosi sili ona tele i le lalolagi. O le mamanu na fa'aosofia mai i le faigofie ma le fa'aitiitia, o le manatu fa'avae o Zen, lea na i ai pea Iapani talu mai aso anamua. O lo'o fa'atupuina ai le fa'alavelave fa'atulagaina, o lona uiga o mea fa'aosooso'o e tele ua fa'atulagaina ma le fa'aeteete. E 5 mea fa'aosooso'o, o laulau fa'aaliga, o se laulau fa'amatalaga, se pa, se nofoaga malolo ma feiloa'iga, ma se avanoa mo mea fa'atinoga ma se fa'aaliga tele. E ese mai fale fa'aaliga masani, e fiafia ai tagata asiasi i inu ma talanoaga i totonu o se nofoaga malolo ma pa filemu, lea na matou fa'aigoa o le Moonshot Bar.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Moonshot Bar Fale Fa'aaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Moonshot Bar Fale Fa'aaliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Moonshot Bar Fale Fa'aaliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Fua & Fa'apipi'i: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Fa'ailoga: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Tekonolosi Gaosiga: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Lu'itau o le Mamanu: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Su'esu'ega: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Fa'aosofia: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Umi o le Poloketi: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Fa'agasologa o Galuega: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Fa'aaloaloga o Ata: Takeshi Yoshida, 2024.