No Excuse Pepa Fa'asalalauga Kolosi e ABC Design Communication

O le mamanu No Excuse Pepa Fa'asalalauga Kolosi e ABC Design Communication o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Agafesootai.

UʻameaAgafesootai· 2025

No Excuse Pepa Fa'asalalauga Kolosi

na mamanuina e ABC Design Communication

Tagata Fa'atau: ABC Design Communication

Manumalo o le A' Design Award Uʻamea i le Vaega Agafesootai

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164278

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia No Excuse Pepa Fa'asalalauga Kolosi

O lenei mamanu o le pepa fa'asalalauga kolosi o se meafaigaluega malosi ma fou e fa'ateleina ai le malamalama ma fa'alauteleina gaioiga. O lona fa'atulagaga fa'afeso'ota'i, va'aia malosi, ma fa'amaumauga taua e fa'amatala lelei ai le fa'anatinati o le fa'afitauli. E ala i le fa'aauauina o tagata fa'aoga i se tulaga patino ma le fa'amalosia o le auai, e avea ai le mamanu ma fa'aosooso mo suiga, fa'amalosia tagata ta'ito'atasi e avea ma sui tautua malosi mo le saogalemu ma le tutusa o tamaitai.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai No Excuse Pepa Fa'asalalauga Kolosi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina No Excuse Pepa Fa'asalalauga Kolosi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai No Excuse Pepa Fa'asalalauga Kolosi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Fua & Fa'apipi'i: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Fa'ailoga: noexcuse, women, violence, abcdesign, brochure, awareness, social
Tekonolosi Gaosiga: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Lu'itau o le Mamanu: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Su'esu'ega: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Fa'aosofia: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Umi o le Poloketi: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Fa'agasologa o Galuega: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Sui o le 'Au: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis