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Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga e Eric Wu

O le mamanu Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga e Eric Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Polokalame.


UʻameaPolokalame· 2025

Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga

na mamanuina e Eric Wu

Tagata Fa'atau: Seek AI

Manumalo o le A' Design Award Uʻamea i le Vaega Polokalame

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Lanu

Le Mamanu

E Uiga ia Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga

Tusitusiga o le Tusi: O le Seek AI o se polokalama upega tafailagi e mafai ai e tagata fa'atau pisinisi ona fesili e uiga i a latou fa'amaumauga i le gagana masani. E liua e le Seek AI fesili i le gagana masani i le kuata fa'akomepiuta SQL e ala i le fa'aogaina o fa'ata'ita'iga tele o gagana (large language models) ma se fa'avae sui fa'atino fa'apitoa. E feso'ota'i le polokalama i fale teu fa'amaumauga e pei o Snowflake, BigQuery ma Redshift. Ua tu'ufa'atasia se fa'asalalauga talanoaga (chat interface) fa'atasi ma se fa'atonuga SQL e mafai ona fa'alauteleina, ina ia mafai ona iloilo ma fa'aleleia atili fesili ta'itasi. O lo'o lagolagoina foi le galuega i totonu o le fa'atonuga e se pane fesoasoani. E mafai fo'i e tagata fa'aoga ona fatuina ata fa'atusa ma fa'asoa manatu mau ma isi tagata galulue fa'atasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Seek AI Galuega Autu: Polokalama Upega Tafailagi mo Iloiloga o Fa'amaumauga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Fua & Fa'apipi'i
Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Fa'ailoga
Generative AI, enterprise application, data analytics
Tekonolosi Gaosiga
Seek AI utilizes large language models to generate queries.
Lu'itau o le Mamanu
The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Su'esu'ega
In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Fa'aosofia
I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Umi o le Poloketi
The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Fa'agasologa o Galuega
With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Sui o le 'Au
Eric Wu
Fa'aaloaloga o Ata
Image credit: Eric Wu
Video credit: Eric Wu

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