Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga e Deeeep Creative Lab

O le mamanu Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga e Deeeep Creative Lab o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Auaunaga.

ArioAuaunaga· 2025

Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga

na mamanuina e Deeeep Creative Lab

Tagata Fa'atau: Deeeep Creative Lab

Manumalo o le A' Design Award Ario i le Vaega Auaunaga

103,627

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #165666

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga

O le Urbaner o se fuafuaga o le faailoga ma auaunaga mo se oloa e teuteu ai le 'ava na faia mo le maketi a Iapani. E aofia i le fuafuaga le fuafuaina o oloa, o se upega tafailagi e tasi le itulau e fetuutuunai, afifiga ma se sosaiete i luga o le initaneti. E faaaogā e le masini seleulu se afi ma lau uamea maualuga le kaponi na gaosia i Iapani, ma o lona foliga laititi e mafai ai ona fetuutuunai le 'ava i soo se taimi. O le afifiga e tuufaatasia ai ituaiga mataitusi eseese ma se atigipusa faigofie i totonu e faamatala ai le faaaogāina o le oloa. E faailoa mai e le Urbaner le teuteuina o se auala e faaali ai le sitaili patino o le tagata, ma e taialaina e le upega tafailagi tagata asiasi mai le fiafia muamua seia oo i le faatauina.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Urbaner Fuafuaga o le Faailoga, Mamanu o Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Fua & Fa'apipi'i: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Fa'ailoga: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Tekonolosi Gaosiga: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Lu'itau o le Mamanu: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Su'esu'ega: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Fa'aosofia: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Umi o le Poloketi: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Fa'agasologa o Galuega: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Sui o le 'Au: Deeeep Creative LAB
Fa'aaloaloga o Ata: Deeeep Creative LAB,URBANER,2024