Mannay CBE 2020 Fale Fa'aaliga e Wai Ho Cheung

O le mamanu Mannay CBE 2020 Fale Fa'aaliga e Wai Ho Cheung o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Fa'aaliga Fefa'ataua'iga.

UʻameaFa'aaliga Fefa'ataua'iga· 2025

Mannay CBE 2020 Fale Fa'aaliga

na mamanuina e Wai Ho Cheung

Tagata Fa'atau: Shenzhen Mannay Cosmetic Co.

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'aaliga Fefa'ataua'iga

31,067

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #165938

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mannay CBE 2020 Fale Fa'aaliga

Mannay o lo'o fa'ailoa atu lana fa'ailoga Luckinfo i le China Beauty Expo i Shanghai ma se fale fa'aaliga na mamanuina e fa'amanino ai le tomai fa'atekinolosi a Mannay ma le fa'aoso talavou o Luckinfo. O le fale fa'aaliga e iai se motu totonu e vaeluaina ai le avanoa i vaega e lua, e fa'aalia ai mea faitino mata ma togafitiga faiga i le tasi itu, ma oloa lanu olaola a Luckinfo i le isi itu. O aafiaga eseese o malamalama, lanu olaola, ma elemene fa'amanino e pei o moli neon ma fusi ta'avale e fa'aleleia ai le fa'aaliga. O le fa'atulagaina e fa'amautinoa ai le gaioi lelei o tagata asiasi, ma fausia ai se aafiaga fa'atosina.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mannay CBE 2020 Fale Fa'aaliga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mannay CBE 2020 Fale Fa'aaliga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mannay CBE 2020 Fale Fa'aaliga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Fua & Fa'apipi'i: Width 6 m x Depth 15 m x Height 4 m
Fa'ailoga: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tekonolosi Gaosiga: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Lu'itau o le Mamanu: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Su'esu'ega: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Fa'aosofia: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Umi o le Poloketi: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Fa'agasologa o Galuega: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Sui o le 'Au: Wai Ho Cheung
Fa'aaloaloga o Ata: Simon Zhou