De Muros a Marcas Matāʻupu Filifilia, Tusi Ata e Paul Joshua Martinez Calderon

O le mamanu De Muros a Marcas Matāʻupu Filifilia, Tusi Ata e Paul Joshua Martinez Calderon o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva A'oa'oga.

ApamemeaA'oa'oga· 2025

De Muros a Marcas Matāʻupu Filifilia, Tusi Ata

na mamanuina e Paul Joshua Martinez Calderon

Manumalo o le A' Design Award Apamemea i le Vaega A'oa'oga

15,473

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167455

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia De Muros a Marcas Matāʻupu Filifilia, Tusi Ata

O le De Muros a Marcas o se matāʻupu filifilia i le iunivesite ma se tusi ata na fatuina e aʻoaʻo ai tamaiti aʻoga faatatau i le atamai vaega o le ata (art) ma le mamanu (design) e uiga i le "street art" ma lona aafiaga i le mamanu faaonapo nei. O le polokalame aʻoaʻoga na atiina ae faatasi ma fesoasoani mai i tagata poto i le mamanu, ma e aofia ai vaega tala faasolopito ma faaonapo nei, galuega faatinoina ma se galuega faaiuga i totonu o vaiaso e sefulu lima o vasega. O le tusi ata e 32 cm le lautele ma le 28 cm le umi, e tuufaatasia ai ata na valiina i lima e faaaoga ai peni faavaomatagi (alcohol-based markers) ma vali acrylic faatasi ma ata faakomepiuta. O faasologa ata (slides) ma faataitaiga A4 e mafai ona lolomiina, e lagolagoina ai vasega taʻitasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai De Muros a Marcas Matāʻupu Filifilia, Tusi Ata, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina De Muros a Marcas Matāʻupu Filifilia, Tusi Ata e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. De Muros a Marcas Matāʻupu Filifilia, Tusi Ata e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Fua & Fa'apipi'i: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Fa'ailoga: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Tekonolosi Gaosiga: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Lu'itau o le Mamanu: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Su'esu'ega: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Fa'aosofia: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Umi o le Poloketi: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Fa'agasologa o Galuega: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.