Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia e Acorde & Co.

O le mamanu Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia e Acorde & Co. o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Measina.

ApamemeaMeasina· 2026

Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia

na mamanuina e Acorde & Co.

Tagata Fa'atau: Acorde & Co.

Manumalo o le A' Design Award Apamemea i le Vaega Measina

6,465

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #182560

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia

O le Elogio de la Sombra de Buenos Aires o se faʻaaliga faʻapitoa mo le nofoaga ma se faʻasinomaga vaʻaia na faia mo le Centro Cultural Borges. O loo faʻaalia i le faʻaaliga ni vaaiga laiti e sefululua o le olaga i aso taʻitasi i le taulaga o Buenos Aires, na musuia e se solo a Jorge Luis Borges. O pepa ua tipiina o loo tuʻuina i totonu o kapasula lapotopoto ua faʻapuina ma pu laiti e faʻamalamalamaina ai ma faʻaali atu ai o latou paolo. O le faʻatulagaga o loo nofoia ni faʻamalama faleoloa e lima. O faʻailoga tusilima mai le faletusi faʻalaua a le faʻalapotopotoga na faʻaliliuina i le komepiuta mo ulutala, faʻailoga ma mea lolomi. E mafai ona maua se upega tafaʻilagi laiti felagolagomaʻi e ala i se numera faʻailoga o loo i luga o faʻamalama.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Elogio de la Sombra de Buenos Aires Faʻatulagaga o Faʻaaliga, Faʻasinomaga Vaʻaia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Fua & Fa'apipi'i: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Fa'ailoga: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Tekonolosi Gaosiga: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Lu'itau o le Mamanu: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Su'esu'ega: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Fa'aosofia: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Umi o le Poloketi: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Fa'agasologa o Galuega: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Pateni: Copyrights belong to Acorde & Co., 2026
Sui o le 'Au: Acorde & Co.
Fa'aaloaloga o Ata: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.