SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Ario in Mamanu Totonu Competition Category.

ArioTotonu· 2017

SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu

by Prism Design

Client: Prism Design

A' Design Award Ario Winner in Totonu Category

19,781

Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu

Book Text: O le SugarLady o se fale faʻatau popup na fausia mo se pisinisi lavalava tamaʻitaʻi i Shanghai, Saina. O le tioata suka ua faʻaaogaina e fai ma autu autu, e fesoʻotaʻi ai le totonu o le fale ma le igoa o le pisinisi. O potu faʻaali taʻitasi ua fausia mai i se faʻavaa uʻamea ufiufi i se ie nylon faʻapisinisi. O laupepa LED e 600 i le 600 milimita e faʻamalamalamaina ai potu mai totonu, ma e faʻapea ona susulu malie potu taʻitasi. E faigofie ma māmā potu nei, o lea e mafai ai ona faʻapipiʻiina, faʻagaoioia ma toe tuufaʻatasia i le tele o ata eseese. O le vaeluagalemu atoa e 6 i le 10 mita ma e aofia ai se potu suʻesuʻe ofu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. SugarLady Ladies Brand Pop-up Store Fale Faʻatau Popup Mamanu i Totonu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI