Bauhaus Primary Function: Uati Lima by Walmir Luz

Bauhaus Primary Function: Uati Lima by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Ario in Mamanu Mea Teuteuga Competition Category.

ArioMea Teuteuga· 2019

Bauhaus Primary Function: Uati Lima

by Walmir Luz

Client: All Mies

A' Design Award Ario Winner in Mea Teuteuga Category

30,957

Verified Award Winner

Verify Award Status for #75049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bauhaus Primary Function: Uati Lima

Bauhaus o se uati lima ua mamanuina i se foliga faigofie ma mataʻutia. O le pusa e 41 milimita le tele ua faia i le uʻamea sila 316L e faʻaaogaina i taotoga ma ua ufiufi i le physical vapor deposition, lea e teteʻe atu i le ʻele ma isumu. O loo faʻaaogaina se masini quartz Seiko VD72 e iai le galuega faʻailoga o aso, ma o le crown e faʻatulaga ai le aso, itula ma minute. O le faʻatapulaʻa o le teteʻe i le vai e 5ATM, poʻo le 50 mita. O le fusi e 20 milimita e iai se faiga vave e tatala ai mo se suiga vave o sitaili. O laina mamā ma se faʻavae faigofie o loʻo taʻitaʻia ai le mamanu atoa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Bauhaus Primary Function: Uati Lima, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Bauhaus Primary Function: Uati Lima e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bauhaus Primary Function: Uati Lima o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC